During the product announcement, Plattner in his keynote emphasized that forward-looking companies would know what to do with faster performance.
"When companies say, 'What do we do with all this speed?' I provokingly say, … 'If you don't know, then HANA's probably not right for you,'" Plattner told the audience. "But there are many companies that have been waiting for years that we could provide something like this. These companies will be on a winning path."
But that may not be enough for a lot of companies, especially those without big IT budgets, according to Cindy Jutras, head of Mint Jutras consulting.
"There are not necessarily a lot of companies that are looking at their current transactional systems and saying, 'Oh, my system's too slow,'" Jutras said. She added that SAP will have to show customers how to dig into massive amounts of transactional data to grow revenues.
For example, companies that have been doing budget forecasting at a very high level could begin looking at more detailed forecasts at the product, or even at the individual-customer level, she said. "The sheer volume of data involved may have prevented them from working with that level of granularity," she added, saying that with HANA, those barriers start to fall away. Not only can organizations manage tremendously large volumes of the structured data they are accustomed to using, but they also can start to incorporate unstructured data as well. Organizations "will likely need some help in recognizing the opportunity for business innovation," she said.