MEASURES = KEY FIGURES IN SAP BW
You can use the following types of Measures in Modelling:
A simple measure is a measurable analytical element that is derived from the data foundation.
For example, PROFIT.
Calculated measures are defined based on a combination of data from OLAP cubes, arithmetic operators,
constants, and functions.
Restricted measures are used to filter the value based on the user-defined rules for the attribute values.
Counters add a new measure to the calculation view definition to count the recurrence of an attribute. For
example, to count how many times product appears.